Are you easy to refer?
For the majority of lawyers, word-of-mouth is the most significant source of high-quality, new work.
But as a lawyer, have you given thought to:
- How easy is it for others to recommend you?
- How do people assess their options - before making contact with you?
- Why do people choose to contact you instead of others?
If referrals are important to your practice, but your strategy for getting more can be best described as ‘hopeful’ - then this report will help you retake control.
Here’s how it works
You will answer 16 multiple choice questions and receive a score for four key areas.
In 3 minutes, you will get a bespoke report that outlines your strengths, areas for improvement and opportunities to grow the volume and value of enquiries.
Clarity and positioning
The foundation of referability is having absolute clarity about who you serve and what specific problems you solve. This category measures how precisely you've defined your practice focus and how consistently you maintain it.
Memorability and recognition
Even with clear positioning, referrers must be able to remember you when opportunities arise. This category assesses how distinctive and memorable your practice description is and whether referrers can easily recall and articulate what makes you different.
Evidence and credibility
Referrers put their reputation on the line when recommending you. This category evaluates whether you provide sufficient proof of your expertise and results to make referrers confident in vouching for your capabilities.
Referrer relationships
Referability requires active relationship management, not passive waiting. This category measures how effectively you identify, educate, acknowledge, and provide value to referrers.
